Top 5 Online Shopping Trends in 2023
Online shopping has noticed a lot of changes in the past decade and continues to evolve . Shopping now has become just one click away and the businesses are trying and coming up with new trends to woo the customers every now and then . Meanwhile this year we came across new ways of doing business out of which below are 5 tendencies that we need to make a note of for the coming years.
Let’s take a look at the top ecommerce trends that created buzz in 2023:
Trend #1 Social Commerce
Social commerce is the process of selling products and services directly through social media ,many influencers use their followers base to make money through this module. With social commerce, the entire shopping experience from product discovery and research to checkout, takes place right on social media. In simple words , Social ecommerce makes ecommerce available to the customers on social sites like Facebook, Instagram, Pinterest and many more.
81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users.
Source : Instagram
Trend #2 Voice search
Voice search, also known as voice-enabled search, allows the user to use a voice command to search the Internet, a website, or an app. As one of the fastest-rising ecommerce trends , voice search is certainly the hype these days. And being in ecommerce business , it’s something one cannot afford to lose out on.
Trend #3 Mobile Search
Mobile commerce refers to any commercial transactions that take place via apps or mobile sites. Whereas it is more than simply using your phone to buy items, it includes any purchasing activity (engagement with mobile ads, speaking with sales reps, browsing brands on a smartphone, etc) made on a mobile browser or app also its intersection with other trending ecommerce features like live stream shopping, augmented reality shopping and in-app purchases ,has made it popular among users. It is the rise in smartphones owners and high speed internet that has contributed towards this trend in 2023 and is going to continue even more in the coming years as well.
Trend #4 Augmented Reality for Product visualisation
“I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” — TIM COOK
The biggest challenge for online stores has been to provide as real experience with products to customers as possible, helping them to understand how a particular dress would look on them or will the furniture they are planning to buy will blend in with the present interiors or not but with the help of Augmented reality, this problem seems to find a solution that is leading to higher sales and increased customer satisfaction.
You can click on the link to know more on this topic: https://www.threekit.com/23-augmented-reality-statistics-you-should-know-in-2023#:~:text=One%20of%20the%20most%20game,process%20is%20becoming%20increasingly%20competitive.
Trend #5 The Chatbots : Future of Customer care
At the most basic level, a chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person. E-commerce chatbots has completely captivated the industry in 2023. According to Gartner , chatbots are poised to take center stage as the primary customer service tool for 25% of all companies by 2027. There are numerous benefits of these artificial intelligence(AI) and Natural Language Processing powered Chatbots
